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Marina Bay Sands

Sustainability Challenges and Opportunities in the Events Industry

Marina Bay Sands Hotel at night

Marina Bay Sands (MBS) is a landmark resort in Singapore featuring three 55-storey towers connected by a Sky Park. It includes a hotel, casino, convention center, and various dining and entertainment facilities, attracting 45 million visitors annually. MBS aims to lead in sustainable luxury by enhancing wastewater and energy efficiency, achieving the Green Mark Platinum Award, and certifying its convention center with the ISO 20121 Sustainable Events Management System. However, MBS faces significant challenges in their sustainability efforts. Integrating sustainable practices while satisfying diverse customer expectations and maintaining luxury standards is difficult. Recruiting suppliers providing sustainable products and sourcing responsibly caught seafood are formidable tasks, given that 75% of seafood in Singapore is not certified as sustainably caught. Furthermore, MBS's efforts could be undermined by competitors not adhering to sustainable practices, reducing the overall positive environmental impact. On a broader scale, the commitment to sustainability represents a complex endeavor amid pragmatism and deep-rooted cultural practices, especially for a luxury, gaming resort.

Developed in partnership with National University of Singapore Business School