Cummins, Inc. (C)

 By July 1, 2008, all of China’s diesel engine manufacturers would be offering products that met the new NS-III emissions standard. But as the standard went into effect, Steve Chapman (SOM '85), Group Vice President - Emerging Markets and Businesses for Cummins, Inc., faced a new dilemma. One competitor was proposing a design that would create havoc in the market.