Acknowledgements

Website written and compiled by Allison Mitkowski, Case Writer, and Jaan Elias, Director of Case Study Research. Case developed by Allison Mitkowski; Jaan Elias; Fiona Scott Morton, Professor of Economics and Associate Dean for Faculty Development; and Joel Podolny, Dean of the Yale School of Management. Special thanks to former CarMax president Austin Ligon for providing materials for the website, and for his time and efforts in helping to develop this case. 

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